RIDGE

RIDGE

RIDGE

MARKET RESEARCH | PHOTOSHOP | VIZCOM

MARKET RESEARCH | PHOTOSHOP | VIZCOM

A COOL, HIGH TECH BMX HELMET YOUNG RIDERS WANT TO WEAR

DIGITAL REDESIGN

Ridge is a full-face BMX helmet I designed for adolescent riders, combining race-grade protection with lightweight comfort and a look riders actually want to wear. Coolmax moisture-wicking fabric, a Fidlock magnetic strap, carbon DLS-printed EPU padding (the same technology used in NHL helmets), MIPS impact protection, and a compression-molded composite shell with a custom vinyl wrap work together as one system.

The Problem: Young BMX riders often ride without helmets, and not out of ignorance. Existing helmets are hot, heavy, and uncool. When protective gear feels like a punishment, kids won’t wear it, no matter how necessary it is.

The Solution: Every material choice removes a reason to skip the helmet. Coolmax fabric and the 3D-printed padding keep riders cool and comfortable through long sessions. The Fidlock strap makes gloved on and off effortless. MIPS and a compression-molded shell deliver serious protection without bulk. The vinyl-wrapped exterior makes the helmet something riders choose to wear, not something they’re told to.

Designing for people, to connect with people.

Feel free to contact me for any questions, feedback, or further assistance.

Designing for people, to connect with people.

Feel free to contact me for any questions, feedback, or further assistance.

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